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Financing environment to continue to worsen or more collapse case

Posted by inf58 on May 19, 2012

In monetary policy tightens the background, some area of small and medium-sized enterprise survival predicament surfaced again.As small and medium-sized enterprises concentrated in Wenzhou, because capital catenary ruptures in the predicament of the small and medium-sized enterprises accounted for at least three into the second half of the year, but will be even more severe situation, may occur more bankruptcy case.Wenzhou small and Medium Enterprises Promotion Association says Zhou Dewen.

Wenzhou is just a sample.National Ministry data shows, the first two months of this year, 15.8% of the small and medium enterprises above Designated Size loss, grow 0.3% compared to the same period, the amount of loss growth rate reached 22.3%.Recently, the National Association of industry and Commerce in Guangdong and other sixteen provinces and cities to conduct research found that small and medium-sized enterprises, than the 2008 financial tsunami is more difficult.

Small and medium-sized enterprises caused by the survival crisis of reason is very complex, there are artificial, exchange rate and prices of raw materials, labor shortage, electricity shortage and the shortage of funds in the external factors, but also their own problems; short-term affect regulation, also have long-term system disease.

From the point of enterprise oneself, long-term since, used in the loose monetary policy and the low cost of extensive type development environment to survive, both expanded too hard or front too, dangers has left, once encounter macroscopical adjusting control, capital chain ruptures, inevitably some enterprises will be a nocturnal death.

But long-term since institutional dysfunction may be the has global meaning.On the whole the financing difficulties and some industry to enter a doorsill is exorbitant manifested one kind of institutional discrimination, and the media frequently exposed to high taxes, fines, logistics cost, but also make enterprises to bear the blame market element.

With financing, as everyone knows, China is to the credit of banks as the main body of the financial system, the credit of bank assets accounted for the entire Chinese financial assets about 80%.From risk aversion perspective, while, for disposable small banks is the instinct, and the narrow financing channel and financing of medium and small businesses only “the Huashan road”.Formal loan without the door, usury will rage.Therefore, usually small and medium-sized enterprise is faced with “ischemia” problem, in a tighter policy, will become the victims of be the first to bear the brunt.Don’t lend money can’t move the machine, but also can not afford to borrow money interest.Industry control and barriers, and leads to the private enterprises cannot use limited fund on benefits.Closure will become an unavoidable choice.News of the total 2 pages, the page first 12

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The United States Polo Association of Quanzhou leather industry alliance brand

Posted by inf58 on May 19, 2012

The United States Polo Association Alliance brand of Quanzhou following the NBA and FA, and a foreign body influence was the introduction of the domestic market

Economy of Quanzhou civilian battalion industry seeking international well-known institutions momentum of rising.Following the NBA and the British Football Association signed a local brand, recently, with a hundred years of history in the United States Polo Sport regulatory U.S. POLO ASSN (the United States Polo Association) alliance, Quanzhou enterprises, related to the common development of brand of Chinese domestic market.

Cooperation mode:

“7+5″ authorized sales system

Agent for many years with foreign brand experience in the W companies, once operating agent “Ultraman”, “rabbit”, “crocodile” and other foreign brand, the alliance the United States Polo Association, cooperation period longer, the company and the United States joint promotion Polo event culture mode of cooperation, for domestic manufacturers products brought little inspiration.

With Quanzhou some enterprises Deputy foreign brands of cooperation, W before the company with foreign brand cooperation is to take the brand agency business and brand for the authorized sales business, period is generally 3 years or 5 years.”We and the United States Polo Association cooperation is’ 7+5 ’12 years of collaboration model, namely the first collaboration of 7 years and 5 years after the priority.”W Lin Weisheng of company general manager says, the United States did not too high for the market requirement, rather than the market build, licensing costs by increasing year by year, the agency cost will be too high.

According to introduction, at present the United States Polo Association under the unified management of products related to the mens, ladies, leather goods, bags and other fields, different products authorized by the object and policy are different.The American Polo Association to cooperate with enterprises in Quanzhou after the promotional activities, whether it be Xiefu series or leather, bag series, either in China or in other parts of the world the promotion, both sides will blend together, in the same theme, to promote brand family of every member growth.

“All of the Polo event promotion activities of the resources can be shared.The United States will also be combined with the United States Golf Association tournament and Chinese polo sport development, synchronous brand promotion.For example, Polo culture propaganda, the brand agency system to explore the activities of the forum will be gradually promotion, enterprises will be with department store industry to strengthen communication and cooperation, access to the airport and domestic top department stores.”Lin Weisheng said.

Market effect:

The birth of the business concept

Staggered at present competitive professional sports market, find out the differences of the competitive space, W company with the United States Polo Association of the machine, put forward a new concept of business activities.

For business positioning, Lin Weisheng explained: “the current domestic sports goods market in addition to NIKE and ADIDAS and other international brands, and lining, Anta, XTEP, strength of many good local brand, competition is very intense.But the brand has not been moving product line extension to the business field, the business of sports products provides a new ‘Blue’ market opportunities.”He said, Polo Sport born with the king and nobility, and represent a more elegant and luxurious lifestyle, and business positioning exactly agree without prior without previous consultation.

“We need only in the United States Polo Association operates under the guidance of polo tournament, according to cultural development, developed in line with the Polo content requirements of the product.”He said.News of the total 2 pages, the page first 12

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China Electronic Commerce Festival Mid September held in Yuhang

Posted by inf58 on May 18, 2012

Reporter yesterday from the Yuhang District Economic Development Bureau, Yuhang district electronic commerce association was informed that, has attracted much attention in the second session of the China Electronic Commerce Culture Festival program on September 15th – 17 days are held in Yuhang, this is the area of electronic commerce the highest level, the largest, most complete, most industry highlights, impact is the biggest, the most creative theme event, this year will be the first selection of “top 100 Chinese electronic commerce”, Alibaba chairman of the board of directors of Ma Yun and other world famous persons and 600 e-commerce enterprises will participate in the.

The theme of “cooperation, promote the development of electronic commerce,” the Chinese Cultural Festival by the China Electronic Commerce Association, the Yuhang District People’s government is sponsorred, Ministry of Commerce, the Central Propaganda Department and other fourteen ministries (Association) guidance, aims to further promote “honesty, cooperation, innovation, development” as the core concept of the electronic commerce of the formation and development of culture, speed up the electronic commerce into public life, to boost the development of local economy, participate in and promote the transformation of China’s economic growth mode, improving the international competitiveness of Chinese enterprises.The event will bring together Chinese electronic commerce the whole industry chain, including manufacturing, trading platform, payment platform, logistics courier, software services, personnel training, credit evaluation, Alibaba, HC, Amazon, eBay, Baidu has ah, Netease has, Dangdang, Ctrip, VANCL, electronic business enterprises (website in); organizing committee also invited Japan, South Korea and other countries and regions of the electronic commerce agency on behalf of the participants.Alibaba chairman of the board, Ma Yun, chairman of the board of directors such as Guo Fansheng HC network e-commerce giant will peak speech.

The Chinese business culture festival will continue as the Ministry of Commerce, the Central Propaganda Department and other fourteen ministries (Association) co-sponsored the “2010 national faith-hing on promotion” theme, and the first named “China top 100 electronic commerce”, the selection range covers the applications, transaction, payment, logistics express, bank, software, electronic commerce, search engine, the new media industry 10.

It is reported, China Electronic Commerce Cultural Festival Organizing Committee arrangement in enterprises of Hangzhou places for 300, interested in participating in this event with the Yuhang District Enterprise Electronic Commerce Association Gao Shanshan contact, contact telephone number for the 0571-86225348 0571-86232920 gaoshan345@126.com, fax, electronic mail.

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Chain of Taiwan enterprises in mainland expansion?

Posted by inf58 on May 17, 2012

“In Taiwan, more than half of enterprises are small and medium-sized chain enterprises, at least more than 6000, the Taiwan market is so big, in contrast, mainland business too much, relatively speaking, China chain operation and franchise system is still not mature enough, this gives Taiwan development very good reason.”Chinese Association of chain management director Wang Guoan phrase out of Taiwan, the driving force behind the development of enterprises in china.

Although early in the Taiwan open investment industry in mainland China, Taiwan enterprises have air plant, but the business environment, business opportunities now differ in thousands of ways, mainland enterprises to invest in Taiwan, be full of worries.

Taiwan enterprises in mainland began their first step?How in the catering, food and home furnishing chain in areas such as large-scale chain trend of expansion, laying channel, through the industrial chain, and other cooperation?

Join in — using other people’s money to expand self brand

“In Taiwan, to create a brand, for chain operation is the most usual way merchants start empty-handed, for small business owners, joining with other people’s money to expand its own brand, the final formation of a win-win situation in the best way, but first needed to establish effective straight camp shop.”Wang Guoan said.

Tiffany’s general manager Lin Jianxiong recalled: “after 4 years of direct sales store, started in 2000 to join.Opening speed of immediate, the average annual Hsintien 60 ~ 100.”When the mainland is still not clear how to join, but joined in Taiwan has a long history, entrepreneurs to create a brand and the establishment of commercial mode, with the intention to pay the initial fee, the use of the brand opened the door, by joining forces will brand benefit maximization.”Now, Yonghe soya-bean milk in mainland China has about 400 stores, 85% stores.For some commercial areas, we used the region to join.”

In addition to Tiffany, cross-strait coffee, Shangdaokafei, Diou coffee, diverse housing home furnishing stores are built in mainland China to join the channel set up for the samples, their common points with straight camp started, up to a certain size, steering flagship joined, rapid expansion.Home furnishing chain diverse housing founder Pan Shuzhen said, had 120 straight battalion, resynchronization expansion to 280 stores, diverse housing revenue amounted to 300000000 Yuan last year.”We direct and joined the shop’s proportion is 3: 7, this is the golden ratio, 30% straight camp shop can let the managers to understand the market.”

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Net goods conference 100000 “Taobao” Wuxi network the number

Posted by inf58 on May 16, 2012

In September 11th, Alibaba group of exhibitors and visitors from all over the world to Hangzhou Xiaoshan Leisure Expo Garden “Fair Exhibition center”.From Zhejiang, Jiangsu, Shanghai, Hong Kong and Macao, Japan and India, 1200 exhibitors and 100000 visitors attended the net goods.

Exhibitors: work together and win-win for business opportunities

The transaction will field a total of three commodity exhibition area, more than 1200 businesses participating, involving clothing, bags, shoes, jewelry, jewelry, personal care products, toys, gifts, handicrafts, stationery, home appliances, consumer electronics and other industries, these usually are mainly for the international market, a superb collection of beautiful things, novel and chic, direct appeal many young customer groups.The first floor is mainly according to the area is divided into Japan museum, Taiwan Museum, Hongkong Museum, India Museum, Singapore Pavilion, and set up Taobao experience area, B2B experience in interaction region, display of goods mainly to fashion boutique.The first floor of the negative and the negative two buildings to clothing, shoes and hats, home furnishing supplies, electronic products, outdoor supplies and various accessories mainly.

Reporter in March found many people are visiting the chest is hanging “Exhibitor” brand.In a pearl shop, the reporter encountered are discussed and the cooperation of Mr Yu couple.”Today we are on display.”Mr Yu said, he comes from Ningbo, sell gloves is the basic of their own design.The network will also want to have a look and trading goods have some accessories for accessories.Just my wife in this booth had a pearl ring, a conversation down, even on the germination of the idea of using pearl accessories.”We are also looking at other projects in.”Mr Yu said.On the other side of the mirror, Mr Zhang is hot.”In the beginning, select booth when I pick in the jewelry district.I think so, so many jewelry booth, must bring enough mirror, so that we can go on in retail goods.Really good material.”Mr. Zhang cheerful to say.He tells a reporter, morning had a nearby stalls boss buy one of 10 small mirrors back, said to be the guests see the love, even the mirror bought together.

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Index of import and export of China’s foreign trade prospects in pairs glide

Posted by inf58 on May 16, 2012

As a leading indicator of the PMI transfer of information: a future period of time the import and export data seems to be not as optimistic.

Federation of logistics and purchasing 1 released data show, import index, the new export orders index was down slightly.Among them, the June import index for 50.5%, than going up the month fell 0.1 percentage points; the new export orders index for 51.1%, than going up the month dropped 0.2 percentage points.

The import decline significantly

Data shows, June import index for 50.5%, than going up the month fell 0.1 percentage points, which is the index for third consecutive months of decline.

Industry, 20 industry, beverage manufacturing, printing and paper stationery and sporting goods manufacturing industry, oil processing and coking industry 12 higher than 50%; textile industry, non-metallic mineral products industry, transportation equipment manufacturing industry 8 below 50%.

Many market personages think, a period of time in the future, the growth rate of imports will not be like the four quarter of last year and early this year as sharp rise, this is mainly due to China’s economic demand fall after a rise.

Soochow securities macro research institute deputy director Huang Lin told reporters, from macroscopical on look, Chinese regulation of the cumulative effect of the policy is gradually emerging, domestic demand glides impetus gets further validation; microscopic, leading indicators of PMI display enterprises in low demand background, higher levels of inventory, inventory adjustment to make import demand slow down.

Industrial Bank (601166, shares) senior economist Commissar Lu believes that, in the import, domestic production slowed, Japan earthquake effect is shown further may continue to drive the deceleration of imports.At the same time, commodity prices may have contributed to the traders wait-and-see mood.News of the total 2 pages, the page first 12

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Pierre Cardin events

Posted by inf58 on May 15, 2012

In fact, compete for Pierre Cardin events send a clear market signals another kind of cooperative relationship between international brands and domestic manufacturing and processing enterprises are showing by the previous order processing, to the present output brand culture.

For those who do not brand, enterprise and want the country to show its mettle, this time facing a diverse market to select and re-integration of enterprise resource.

Agent or acquisition, is raising someone else’s brand or their own children, Wan Wen suppliers compete for Pierre Cardin event extended focus, naturally fall on the brand how to docking with the international.

International brands to lower the threshold of the M & A

Hong Kong businessmen Wilson LEE, specializing in the purchase and contracting international trademark services. Wilson LEE more than authorization (International) Limited last week, just with HKTDC to Dongguan, seek partners, he authorized the brand has been eight years in Dongguan.

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Footwear Group purchase, are becoming the norm of consumption and marketing

Posted by inf58 on May 14, 2012

Summer is over, autumn shoes began to go on the market. A few days ago, Shanghai Airlines following the last group purchase2000 pairs of shoes, and an additional 1000double autumn shoes as its staff work shoes. It is understood, due to the adoption of the Aokang group group purchase service scheme, Shanghai Airlines in this group purchase, saving a lot of budget.

The Aokang Group also is in this kind of cooperation has tasted the sweetness. Since the beginning of 2002to carry out group purchase business since, by virtue of excellent brand reputation, Aokang Group purchase market especially in competitive bidding process repeatedly through the trials, to win a large number of government organs and units of the group purchase group purchase orders, development of the user, include aviation, public security, industrial and commercial, communications, school, bank, hospital enterprises, and many other enterprises and institutions and systems, and Shanghai Airlines, China Southern Airlines, the Public Security Bureau of Shanghai City, Guangdong Province Administration of industry and commerce, more than 20enterprises signed a long-term agreement in 2007designated the group purchase group purchase, sales have nearly tens of millions of dollars.

Analysis of the industry, with the footwear market competition more and more intense, group purchase business is the footwear sales distribution channels of a breakthrough, although in last few years, group purchase would not become a mainstream mode of consumption, but to be sure, as a new marketing mode, it will be gradually popular a trend.

Ao Kang brand sales director Luo Huirong told reporters, in order to further expand market share, intensive and meticulous farming the market, expand sales channels, looking for new growth point and breakthrough point, for different consumer groups, the company continued to develop group purchase channel. At present, enterprises and institutions or larger numbers of group purchase orders, are Aokang Group purchase the target customer groups, the main part of group purchase, these shoes are generally unit staff wearing shoes or as a corporate benefits paid to staff, usually based on customer requirements for a separate design R & D, in addition to the durable, comfortable shoes consistently features, compared to the price market price has certain concessions, style is more fit occupation identity. And to all those who have a number of smaller group purchase orders, the company will usually advise customers directly from the local Aokang terminal chain store to pick up, prices are also relatively preferential.

In fact, group purchase business has attracted many domestic shoe industry giant ‘s attention, but, said Luo Huirong, like Aokang such established special team, professional set up process and standards of the enterprise should not see. In particular we are planning to some well-known clothing brands, community-oriented promotion” packing group purchase”, which not only can complement the Aokang sales channels, for Aokang brings aeriform advertisement effect, can also allow consumers to enjoy the “one-stop” consumption, more affordable prices and services.

Shanghai Airlines filed a group purchase, the relevant responsible person said, because of the specificity of the industry, the company staff with higher requirements on ordinary shoes, spring summer autumn and winter, each are not identical, demand is bigger, group purchase can let us enjoy greater autonomy, in style, quality, brand selection are very free, can enjoy price concessions, services in place, it should be said to be more cost-effective.

In one large foreign companies responsible for trade union work friends have experience greatly. He said, now the enterprise welfare more and more, as usual, festivals, the company will provide the staff welfare, past basically is a fruit, food, cleaning supplies, electric cooker, group purchase Xiefu, appliances for welfare is nearly one or two years. It is directly to the market to buy, but in the past two years, mainly through the group purchase to complete, because the group purchase can do more with less, save money, save time, is a very good way of purchase.

Buy shoes can group purchase, buy clothes can group purchase group purchase, can buy a house … … Indeed, as people consumption psychology more and more mature, group purchase, consumers often use is becoming a consumption mode

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Online shopping

Posted by inf58 on May 12, 2012

In recent years, under the pull of the new forms of consumption of online shopping, online sales market expanded rapidly, the fiscal 2008 total sales for fiscal year 2000 and 3 times, more than 70 percent of which is done through the online ordering the.

Whether going out or at home, as long as the phone or online ordering, shopping does not have to go to the mall can be completed, this consumption patterns are particularly welcomed by women in the workplace and the elderly. Japan’s largest online shopping mall – a member of Rakuten Ichiba has reached 53 million people. In the context of the economic crisis, more and more big-name products to the online shopping mall.

Comment: far more than the physical retail network sales from Japan, we can see a developing trend of future business, no matter which industry, the network will become a viable path for their future marketing development. In the luggage industry in the later development of marketing will also be more and more applied to the Internet, began an era of e-commerce marketing.

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Fur leather trading with Fengtai the largest scale

Posted by inf58 on May 11, 2012

Yesterday, covers an area of 12000 square meters of Bao Yuan international fur trading center for leather cap, this is located in Fengtai south city of Victoria Trading Center will accommodate more than 3000fur leather operating businesses, will be built in North China ‘s largest fur leather exhibition and trade center. In the South Fourth Ring Road in the East, a scaffold wrapped in a huge building has been formed, several cranes are doing the final hoisting process. According to the center for Liu Gang, the center covers an area of 12000square meters, underground floor is the luggage of specialized sales area, one or two floors on the ground is a fur monopoly, third floors on the ground will be completed in fur leather industry international brand monopoly game. In addition, the center of 4000 square meters courtyards hall, will build a glass of a” T” shape, regular center merchants free show and released the new fur and leather apparel. “The center will set fur and leather exhibition, trade as a whole, in Nancheng form a high-grade fur business center, centralized industry in the high-end brand, will be completed in the industry is currently in North China’s largest exhibition and trade center.” According to Liu Gang, the center will be officially opened next spring, whereupon the high-end fur clothing will become Dahongmen district emerging size format, in addition, each year will be the four seasons show centre in the most trendy fur and leather goods brand, held over the model and the fashion competition, enhance the domestic brand awareness.

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